# Midfunnel > Midfunnel maps your site's topical authority and turns it into a workflow — from what to write next to a published draft. Research-led early access for founders and agencies. Midfunnel measures a website's topical authority — how completely it covers one subject — and turns that into a content workflow: which subtopics are covered, thin, or missing; what to write next; a research-backed brief; and a publish-ready draft. The same signal drives Google rankings and citations inside AI answers. ## Pages - [Home](https://midfunnel.tech/): what topical authority is, the scoring model (siteFocusScore, siteRadius, cluster completeness, SERP opportunity, commercial intent, GSC momentum), and early-access signup. - [Blog](https://midfunnel.tech/blog): research, playbooks and worked examples. RSS: https://midfunnel.tech/blog/feed.xml ## Blog posts - (first posts are in the pipeline) ## Audience Founders and solo operators doing their own SEO, and SEO agencies and consultants who need the work to be measurable.